Case Study - Oracle ULA

Using Virtualisation to Turn an Expiring Oracle ULA into $180 Million of Perpetual Licence Value for a 125 000-Employee U.S. Retailer

1 | Client Overview

  • Industry: National big-box retail (2 300 stores plus e-commerce)
  • Headcount: 125 000
  • Oracle Agreement: 3-year Unlimited Licence Agreement (ULA) covering Database EE, WebLogic, Diagnostics & Tuning Packs
  • Time Remaining: 6 months

2 | Problem Statement

  1. Compliance Exposure – Internal estimates suggested Oracle could claim ≈ $18 million in penalties for database options and new subsidiaries not listed in the ULA.
  2. Future Capacity – Two major projects (mobile checkout and advanced analytics) would need more Oracle cores after the ULA ended.
  3. Vendor Pressure – Oracle sales hinted that “misalignment” would force either a true-up or a fresh—and costly—ULA renewal.

Board direction: leave the Oracle ULA compliant, capture every licence legitimately available, and pay Oracle nothing extra.


3 | What We Did (Licensing-Focused Steps)

StepPurposeOracle-Specific Actions
1. Establish a Verifiable InventoryKnow exactly what Oracle products were deployed before the snapshot date.Collected data with Oracle LMS scripts and cross-checked with purchase history; confirmed versions, options, and locations.
2. Expand Deployments on VMwareIncrease licensable core count while rights were still unlimited.Cloned development and analytics databases onto spare VMware hosts; each new vCPU would convert into a perpetual licence at certification.
3. Close Contract GapsRemove or cover items Oracle could challenge.– Disabled non-covered options (e.g., In-Memory)
– Executed a no-fee rider to add two recent acquisitions into the ULA’s legal-entity list.
4. Capture Evidence for CertificationProve every deployment existed before the ULA expired.Took timestamped screenshots of vCenter, cloud consoles, and LMS outputs; stored them in a read-only repository for Oracle review.
5. Submit the Certification PackageLock in perpetual entitlements and clear audit risk.Delivered the formal Certification Letter plus detailed inventory to Oracle GLAS; answered follow-up questions within agreed timelines.

4 | Outcomes

MetricResult
Audit / true-up risk$18 M → $0 (Oracle issued written release)
Perpetual licence value≈ $180 M (list price of certified cores)
Post-ULA capacity buffer~35 % above current peak usage
Additional fees paid to OracleNone
Certification timelineAccepted by Oracle 45 days before ULA expiry

5 | Why the Strategy Worked

  1. Unlimited Window Exploited Correctly – Deploying extra VMs before the deadline is fully allowed; after certification those cores become perpetual.
  2. Documented Proof – Oracle cares about evidence. LMS data plus dated screenshots prevented any dispute over deployment timing.
  3. Contract, Not Policy – Every discussion referenced the signed ULA; later policy notes had no bearing once the contract language was clear.
  4. Single Negotiation Channel – Finance, IT, and Legal routed all communication through one lead, avoiding mixed signals and sales pressure.

6 | Executive Comment

“Virtualising extra Oracle servers felt odd at first, but the licensing logic is airtight: unlimited today means permanent tomorrow. We walked away with iron-clad compliance and enough licences for five years of growth—at zero extra cost.”
— Chief Information Officer, U.S. Retailer


Facing an expiring Oracle ULA? An evidence-based virtualisation push—done correctly—can convert a countdown into long-term licence equity and eliminate audit risk.

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  • Fredrik Filipsson

    Fredrik Filipsson brings two decades of Oracle license management experience, including a nine-year tenure at Oracle and 11 years in Oracle license consulting. His expertise extends across leading IT corporations like IBM, enriching his profile with a broad spectrum of software and cloud projects. Filipsson's proficiency encompasses IBM, SAP, Microsoft, and Salesforce platforms, alongside significant involvement in Microsoft Copilot and AI initiatives, improving organizational efficiency.

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